Thursday, 28 November 2013

Documentary Assignment 3 - individual script

My individual task for the presentation

- Who is the target audience for your documentary and how are you going to target that audience?
age,gender,interests


The target audience for the documentary we are creating is mostly people our age, especially college students as the narrative will outline the effects and impact the unhealthy food options have on students. So particularly teenagers between 16-18. Our aim with this audience is to persuade these people to cut down or completely re-arrange their lifestyle and eating habits. Another aim is to inform the audience about the negative short and long term affects these foods. Our documentary may also appeal to people involved with organisations protesting against certain fast food corporations and people involved with healthy eating campaigns. There is a range of people this may appeal to, including parents of children who eat a large number of fast food or just parents in general who have a concern or interest in the facts and figures so they can make a change themselves. Anybody with an interest in the narrative may be interested in watching our documentary, although we are aiming to attract college students. Our documentary will be aimed at both male and female students as we aim to persuade them to make a difference. We are going to target students by using hard hitting bold facts to add a shock factor into the documentary and we may also place a comical twist onto the plot but also keep it serious to create a larger impact on the audience.



Wednesday, 27 November 2013

Wednesday, 20 November 2013

unit 2 Assignment 2 - Research diary,treatment

My documentary topic - unhealthy eating/lifestyles in Tameside and the effects.

Research Diary

Website 1 - Cardiovascular Disease (published December 2011)
 - www.tameside.gov.uk/scrutiny/personal/cvd/summary.pdf

Quote -

'Partner organisations have acknowledged that CVD levels are too high in Tameside and measures are being taken to bring the level down, particularly among under-75's. There is a clear strategic vision and action plan to tackle risk factors associated with CVD, such as tobacco misuse,alcohol misuse, low levels of physical activity and obesity

The quote explains how the levels of cardiovascular disease related issues are too high within Tameside among people under 75. As a result there is a plan to address the risk factors related with the disease and poor health in general. Therefore attempting to tackle the main factors and make an impacting change.

Bullet point's of key information
  • Tameside has a high rate of mortality from cardiovascular related causes
  • High blood pressure, smoking and alcohol consumption are more noticeable in Tameside than the country as a whole
  • Tameside and Glossop aims to reduce the mortality rate for under-75's from cardiovascular disease by 28% 
  • The main factors contributing to cardiovascular disease are tobacco use, alcohol use, low levels of physical activity and obesity.  

I found this information relevant and easy to understand. The opening information explained the existence of high mortality rates in Tameside due to cardiovascular disease. The website also had a number of useful conclusions which helped my research. I also think the information is not bias, as it is provided by a validated source and provides factual information. Not an opinion.

Website 2 - Greater Manchester News (published February 2012)
-  http://www.manchestereveningnews.co.uk/news/greater-manchester-news/threat-to-ban-takeaways-near-tameside-681110

Quote -

'The principal wrote to the council saying students were buying too much food from a burger van parked outside the college gates. She said "in a world where there is a growing concern about adolescent obesity and related health problems we believe we have a duty to try to both serve healthy food within college and to teach young people about the benefits of eating healthily'' '

The quote is a complaint from our college principal to the council explaining how students are more frequently choosing to eat from an unhealthy burger van close to the college gates instead of eating healthy food from the college. Becoming a factor to why there is a growing obesity epidemic in the Tameside area and one of the main options for college students is unhealthy take-aways in the area.

Bullet point's of key information

  • The council believes there has to be a further barrier to more takeaways coming into Tameside
  • Kieran Quinn says promoting healthy eating has failed to halt the obesity epidemic
  • Teachers are complaining students are eating far too much junk food
  • Students have to resist to eat junk food, and eat the healthy food served at college
This information is relevant as it is based in Tameside and highlights how many take-aways are based in the local area and the amount of students eating at these places is increasing. The information was easy to understand and provided good information to further out research towards my documentary. Although i think the information may be slightly bias towards the college and not taking into consideration the other healthy options around the area and towards students who do not eat at the take-aways.

Newspaper 1 - Daily Mail article (published October 2010)
- http://www.dailymail.co.uk/news/article-1315302/UK-restaurants-asked-print-calories-menus-combat-unhealthy-eating.html

Quote -

'As a nation we are too unhealthy. We cost the NHS billions of pounds a year through bad diets,lack of exercise and poor lifestyle choices. We can and must improve this. Today, the agency will release details of 33 companies which decreased their portion sizes and changed the ingredients in some of their products'

This quote explains how the NHS spends billions of pounds a year in operations and treatment for people with bad health or unhealthy eating related issues. In result, the government have forced so far 33 food companies to reduce the size of their portions and change their ingredients to atleast attempt to become 'more healthy'. The companies have also been forced to provide calorie information for all of their food products.

Bullet point's of key information

  • Burger king and Pizza Hut have introduced calorie labelling
  • The government have introduced plans 
  • Companies have had to reduce the salt in their foods by 5% to meet FSA guidelines
  • Restaurants need to print calorie information on menu's to inform customers 
This information was useful and easy to understand, it provided me with information on the changes that are slowly starting to take place and will provide as good information for my documentary. The information was not bias as it was from a validated source and didn't contain opinions. Just factual information. I could use some of this information to state how the government and council are beginning to make small changes and provide helpful resources for the public.

Newspaper 2 - Daily Mail article (published by Daniel Bates June 2011)
http://www.dailymail.co.uk/news/article-2009128/Junk-food-adverts-really-make-children-hungry-unhealthy-meals-say-scientists.html

Quote -

'After exposure to junk food adverts there was a significant increase in the number of children who chose branded and non branded foods that are bad for them. The effect was especially true for children who usually watched more than 21 hours of television a week'

This quote explains how children who are exposed to junk food and unhealthy foods in general on television are far more likely to choose/ask for the same types of food when shopping with parents are asked what they want to eat. The quote also says how this is more frequent in children who watch large amounts of television. Becoming another factor towards the obesity epidemic and unhealthy lifestyles within Britain.

Bullet point's of key information

  • Britain is said to be on the brink of an obesity epidemic
  • In 2011, 15% of 15 year olds in England were obese
  • Fast food advertisements have a big influence on children's minds
  • Dr Boyland claims such adverts should be shown at night when children are in bed
This information was relevant and easy to understand, providing me with some facts and figures and valuable information to help build my documentary. It gave an insight to the influence these big brands have on children and how it has become a factor to unhealthy lifestyles within the UK. Although the information may be slightly biased as it does not take into consideration the companies who own these brands that may just be trying to make money. These companies intentions may not be to influence children and children may not be their target audience.


Quote -

'Before 1994, only about 5 percent of children with diabetes had the type 2 kind. But today, because there are far more overweight kids, 30 to 50 percent of children have type 2 diabetes according to the National Diabetes Education Program'

The quote highlights the significant increase in the number of children with type 2 diabetes (caused by obesity and overweight issues) since 1994, due to the increase in fast food chains and children's exposure to unhealthy foods. Also children watch alot more television and are exposed to fast food advertisements and products. This can make children influenced to buy what they see on television. Leading to more of a weight problem in the future.


Book 2 -



This information was taken from Google Books; Multicultural Citizenship: Chapter 5: freedom and culture. Written by Will Kymlicka:


How another documentary hooked their audience (treatment)

I had a look at the documentary Supersize me, which had a similar narrative. Linking to the effects of unhealthy eating and the impact it is having. The documentary uses a number of techniques to apply interest and hook an audience in to watch more. For example, the opening scene to the documentary shows a bunch of school children singing fast food chain related songs. This will show the audience how passionate and interested young children are within fast food as they are the most influenced by. They may not know any health warnings at all and just strive for the good tasting food, this opening clip may show the audience how much of an impact fast food chains have made on children and almost become a shock factor and hook the audience to see more. The audience will see how children are exposed and an easy target for fast food. Leaving the viewer shocked and interested to find out more/finish the documentary. After this opening scene, melodic flute music begins to play. Starting out soft and then becoming more hard hitting and upbeat, creating tension for the audience to find out what happens. This music fits alongside the narrative and becomes more intense or dramatic when the effects of unhealthy eating are shown, or when something dramatic happens within the documentary. Morgan Spurlock also uses hard hitting facts and opinions to illustrate the effect of fast food around America and reveal to viewers how themselves may be wasting money for their own pleasure by ruining their body with fast food. This is a great technique to attract and hook an audience especially if people in the audience can relate to what is being said. If somebody see's a bit of themselves in something they instantly want to see more.



Pitch


Everyday our society is getting more and more diverse as people from different cultures and ethnicities move into our community. However, due to their differences these people tend to live secluded lives, and so therefore I would like to find out what we can do and what we do to support these different cultures. The holiday period is approaching and all I ever see are Christian decorations and celebrations, but what about people who follow different religions, they should also be supported and be able to celebrate on a bigger scale. Christmas is a time for peace and understanding, so why doesn't the council put up a verity of decorations for all beliefs. Everyone should be treated as equals, it doesn't matter what the majority support, we need to start considering the minority. I went to the local markets in Ashton and noticed that all the stalls are very mainstream, selling goods focusing more on a general appeal. However, there is one food stall set up by a man of Jamaican heritage who cooks some of the delicacies from his country. I was planning on asking him whether or not he feels that we do enough for other cultures and if the community should be more active in welcoming people of different nationalities. I was also going to go to a local area nearby that houses people who follow Islam, hoping that I could ask them the same questions and also find out what they  do to celebrate the holiday season. As well as finding out the view points of the minorities, I am also going to question the majority, to see their points of view on the subject matter. Through this I will find out how many of the general public do enough for different cultures.
As Manchester is a large city we will benefit from becoming a multi cultural community. In a number of ways we can be more diverse.



Homework for tonight

analyse another documentary for the things they use to hook an audience (similar audience)
start primary research
Research diary - 2 books, 2 websites, 2 magazines/newspapers/journals (secondary&qualitative data)
on your topic/target audience/how to make a documentary

How to set out your diary -
subheadings
- books (get a quote from a book, write page no. and author name underneath) summarise what the quote means in your own words. How useful was this research? Was it relevant? biased? easy to understand? will it help inform your documentary? Find a section from a book that is useful to you and summarise it into 3 or 4 bullet points.

- websites (must be academic/relevant information, find a section from a website that is useful to you and summarise into 3 or 4 bullet points. How useful? relevant,biased,easy to understand? will it inform your documentary. Find a quote from a website, link is needed with title of page and the author of the site. Summarise what this quote means into your own words)

- magazines/newspapers/journals (find a quote, link to the name of the author/title of mag/paper/journal and date it was published. Summarise what this quote means into your own words. How useful was this research? relevant? biased? easy to understand? help documentary? Read a section of the article and summarise into 3/4 bullet points pulling out key information)

analyse other documentaries for the things they use to hook that audience. (music,images,statistics,people,language,techniques etc)

undertake primary research with target audience - ask age,do you watch documentaries, what do they watch, what genre/public topics are they interested in, ask about your topic.

Treatment - what is in it and how to set it out.

1 - who is the target audience for your documentary? age,gender,interests
2 - how you are going to target your audience?
3 - how you will be better than other documentaries?
4 - plot/outline (what will your audience learn? make links to some research from your diary)



Thursday, 14 November 2013

Unit 1 Assignment 1 - Finished

Time

What is a shooting schedule?
A shooting schedule is a plan of each days shooting for a film project. It is usually monitored by the assistant director. A timeline is also used which states when and where production resources are used.

Why is it important to have a shooting schedule?
Because it provides detailed information about the actors,locations,technicians,special vehicles, special effects etc and is given to the producers and everyone involved in the film.

How long does it take to get clearance for music/clips?
Depending on the piece of music/specific clip, on average it takes between 6-8 weeks.  It varies depending on how many writers and producers are involved, how many publishers you need to speak to, where they are in the world, time barriers and language differences.

Personnel 

Crew for supersize me -

Martin Czembor (sound engineer)
- He has worked in the sound department on 108 different projects so he is reliable and experienced, he was worked on films such as Lake City and Colony. He has a large catalogue of work.

Jonah Tobias (digital artist)
- Has his own website and gallery. Professional and well known artist. Will have good understanding and experience towards the project.

Svilen Dimitrov (animator)
- Has directed two shorts of his own. Very reliable and has a good understanding.

Tracy Boulian (camera operator)
- award winning photojournalist therefore she has a large amount of experience and knowledge when working on projects.

Why is it important to have the right crew? Working with the right people will push each other to do better work, if the people around you are professional and care about the project you are working on then the team will connect and there will be a positive energy and good ideas and work ethic bouncing off each other. You will work to impress other crew members who have a passion for the project and you may become more successful because they need you to be. You will also respect these people in your crew may have the same creative talent as each other.

Finance

Where do you get the money to make a documentary?

Donations -
Some people are just into movies and documentaries and like to help out where they can and donate. Fans of independent movies and current fan bases may donate towards a project depending on the genre or subject matter. If they are interested or are fans of the certain genre they may donate a small fund. The more donations made the better and this will help towards the budget.

Documentary Fund - Certain companies and websites provide this service, for example sundance.org provides a documentary fund granting money towards independent documentary films.
There are 3 types of grants this website provides;

Development fund (up to $20,000) no reel is required with the submission but trailers,teasers,posters and clips are highly encouraged. A previous work sample is also required.

Production/post production (up to $50,000) this grant provides funds to projects offering approximately 20 - 75 minutes of edited material for the project being proposed. The reel should convey the narrative and aesthetic approach for the final film. A previous work sample should also be included.

Audience engagement (up to $20,000) these grants provide funding for strategic audience and community engagement campaigns.

How did the documentary you have watched get funded?
I think the director of Super Size Me funded his own film as he owns his own company, he may of took out a loan to fund his documentary and may have took donations from business partners or people involved in the subject campaign. He may have used the production companies involved (Kathbur pictures, The Con and Studio On Hudson) and then paid back with the money the film made.

How much does it cost to clear music or clips from other TV/film companies?

Before you can get clearance for a piece or music or clips, you have to show your project, so that the company that owns the song or clip can see how you plan to use it. Not only do they want to see if they are okay with the specific music or clip, they also want to see how much you are using it. This helps them determine the price they will charge you. In terms of pricing, the owners and publishers have pretty free reign to charge you what they want. The owner will usually want an advance plus royalty on all sales. You could be asked to give up more than 50% to the publisher, depending on how you use the piece of media.

Locations

Where was the documentary you have chosen filmed?
In total there was 23 filming locations, containing hospitals and offices within different cities around the USA. The main locations the documentary took place were

- Wisconsin
- West Virginia
- New York City
- Chicago, Illinois
- Houston, Texas
- Los Angeles, California
- Worcester, Massachusetts
- Seattle, Washington

What did they do to gain permission to film there? Including certain locations (McDonalds,doctors etc)
It was hard to find any information on how they gained permission, but i imagine the production companies Morgan Spurlock is involved in had to ask for permission to include and film within certain locations such as McDonalds by contacting the franchise or speaking to managers in store. This goes the same for the medical clinics and high schools included, contacting the property owners. They would of had to contact to grant permission to film there. Because if you wish to film inside a store or restaurant, by law, you need written permission to use the location and to also show the companies trademark name.

Although they wouldn't of needed permission for all locations, for example it is legal to film in public locations and to film passers by. You also do not need permission to document a companies trademark name if you are outside of the building. So for some of the scenes within Super Size Me, they had no reason to grant permission, only for when they were inside company buildings.

Facilities

From the same documentary, find out what kit they may have used, did they have any specialist kit?

In the documentary Super Size me, a Sony DSR-PD150 camera was used as a handheld to create realism. Therefore no specialist kit was necessary, they used this camera in different ways, for example they used it during interviews at a mid/close up level to make it more formal. There are also some small techniques used to make it more interesting.

As no specialist kit was used in this documentary, i had a look at the documentary 'This Film Is Not Rated Yet' and they had used small spy camera equipment placed under the characters scarf and was used in small restaurants and public places. They used this technique to make sure people did not realise they were being recorded. I had a look online and found some websites selling a range of these small cameras and a common one was
- DIGIFLEX spy camera ($25)


What camera/sound/editing/equipment will you need to make your documentary?

 I would personally follow guidelines of basic documentary equipment used within the industry. Theres a lot of capable gear available to choose from, but we will make sure to assemble a kit that will allow us to record good sound and video. We would have to choose a microphone to use, for interviews or talking in public we could either use a boom pole with a shotgun microphone or a lavier mic. We would connect these to the field recorder to change levels etc. We would use a camera available from helen, preferably one efficient for film. We would also use a tripod for different locations maybe to film a certain location for example a street or building or passers by. We would pretty much be set to go once we have sound and video recording equipment. As extremely large priced equipment isn't necessary.

For editing, Final Cut Pro will be required. Along with external hard drives for media storage and backup. We will also use a good pair of headphones to listen to our sound mix.

Luckily at college we can borrow the equipment for no charge, but if we was working in the industry it would be different. For example, here are some prices of basic equipment needed.

Canon M500 Camcorder ($350) This records in full HD 720p-1080p, therefore this camera gets the job done and is brilliant for a starter camcorder. But wouldn't be used by big name production companies as it may miss out economically for the industry.

Audio Technica lavier microphone ($30)

Roland sound recorder ($200)

Tripod (roughly $30-$75) A tripod is a definite yes piece of equipment required when collecting kit.

These are just the prices for basic and starter equipment. Big companies within the industry would have a larger catalogue of equipment with higher prices. There are a number of websites online advertising their products for sale and there is an incredibly huge range to choose from. Depending on your budget.

Why is the right kit important?

Materials/copyrights

From a documentary, what archive or clips from other TV/documentaries have they used? Who would they need to get the clearance from to use this footage?

The documentary 'The impostor' used TV news clips from when the narrative occurred. For example they used an interview between the imposter and a news crew.  In order to do this, the producers would of had to obtain permission from the company that presently owns the clips. The material may of changed ownership since its original release. There is often a charge for such use.You also need permission from the copyright holder, and a release from the person(s) in the clip.

have they used popular music, who would they have to get the clearance from?

They used a song throughout the documentary named 'queen bitch' by David Bowie. He is a popular singer and well known therefore the production company would have to get in touch with David Bowie's record label and obtain permission to use this song. As mentioned earlier in the presentation, the record label owners and head's would have to see how the song was used and how frequently it ran through the documentary.

What is a clearance/copyright, and who do you pay to get one?

The definition of clearance is the official authorization for something to take place. For example people who want to use certain music within their project would have to obtain clearance from the owner of the music. Without their permission it is disallowed.

A copyright protects the creator of certain material from being copied by third parties. For example, a songwriter may own a copyright on their song to ensure nobody may steal lyrics or the instrumental.
The copyright owner has the exclusive legal rights to enforce nobody reproduces the work, creates copies, performs the work publicly and distribute copies.

You can obtain a copyright in a few simple steps -

Ensure you add the C icon to the bottom of your page, its that simple.

As a legal source explains - http://www.legalzoom.com/copyrights-faq/how-to-obtain-copyright.html

''The way in which copyright protection is secured is frequently misunderstood. Copyright is secured automatically when a work is created. A work is "created" when it is fixed in a tangible form for the first time. For example, a song (the "work") can be fixed in sheet music, phonograph disks or both. No publication, registration or other action in the Copyright Office is required to secure copyright. There are, however, definite advantages to registration, including the ability to sue for infringement. ''





LINK TO CHART

https://docs.google.com/document/d/1seWHJVbvAiL2V-VXwzf_R3TvOzjwUViGYbtSzfDC7tE/edit?usp=sharing


Unit 6 Assignment 3

Violence is sometimes Gratuitous
Desensitisation: where things don't shock you anymore, finding violence joyable.

Clip: https://www.youtube.com/watch?v=M1S42ce9K8Y(3;15)

1) when i watched this i felt slightly on edge but at the same time i knew what was going to happen, its a horror film, you expect gorey stuff

2) my reaction was i laughed, something about a mans head being shut in a helmet full of spikes thats just slightly humorous

My Reaction Was the oppositional reading, i didnt find it gorey i just found it funny, doesnt mean i didnt enjoy it, just means i didnt find it bad.

Effects Model

What the Effects model?
  • The Effects Model is a theory,  a theory is somebody's idea, this means a theory can be wrong. The effects model is all to do with how the media affects your behaviour. 
  • Its also named The hypodermic needle/syringe. The metaphorical needle injecting you with bad ideas, if you see behaviour in the TV or a video game, you will copy it. I disagree with it slightly, if you have common sense then you wont do something stupid, but obviously some people who are emotionally challenged or children may be influenced by stuff they see. Moral Panic.
  • I personally disagree with this theory because surely not EVERYONE that sees something on TV is going to go out and repeat what they have seen because most people have a certain level of common sense. On the other hand things that have been seen on TV and repeated in real life, they're usually dark and murderous things though. Possibly Kids could see certain things and pick up on them and could become indoctrinated to act like what they have seen. But personally on the whole i disagree with this Theory. 



Moral Panic

  • Moral Panic means creating a panic about something that is seen to be damaging our society.
  • Its a loop that essentially blames the media for any issues it possibly can and people are persuaded into thinking that the issue is a global thing therfor making everyone panic but not solving the apparent issue.
  • its usally films and games with violence in are mostly blamed for moral panic.
The issue within Moral panic is that it just makes everything become an easy target to be blamed. For example if a 14 year old child gets hold of a 18 rated game, kills someone in the game then repeats that murder in real life the Game maker would be to blame. But is it their fault? or is it infact the parents fault? Theres no define proof for this theory its all just rumour and word of mouth.

Uses and gratification

What is uses and gratification?

  • Its yet another theory that focuses on why people use media products.
  • It trys to say that audiences are active and give reasons why people use the products 
  • Reasons such as entertainment or to let people know whats going on in the world etc.


Friday, 8 November 2013

Documentary project notes

Unit  3 - Research techniques (research your doc)
Unit 2  - Communication skills (communicate the ideas for your doc)
Unit 1 - Pre production (plan your doc) (15th nov)

Assignment brief for unit 1 is on the asfcmediaproduction blogger site.

Unit 1 assignment 1
- write a blog post using headings

Outcome 1 - finding out how a documentary is made (research and notes)
 (Create a blog post titled unit 1 assignment 1 using the following subheadings)
- Use the powerpoint and answer the questions under each heading

Subheadings -

Time (what is a shooting schedule? Why is it important to have a shooting schedule? How long does it take to get clearances for music/clips)

Personnel (from a documentary of your choice, look at the credits, research the crew members (camera,sound,researchers etc) what have they worked on before, what qualifications/experience do they have? Why is it important to get the right crew?)

Finance (Where do you get money from to make a documentary? How did the documentary you have watched get funded? How much is it to clear music or clips from other tv/film companies?)

Locations (Where was the documentary you have chosen filmed? What did they have to do to get permission to film there? Make sure you have commented about why you get permissions,talk about all locations e.g mcdonalds,gym,doctors)

Facilities (From the same documentary, find out what equipment they might have used, any specialist kit that they needed. What camera,sound,editing equipment will you need to make your documentary, what are the technical specs of these? What are the costs of hiring things like this? Why is having the right kit important?)

Materials/Copyrights (From a documentary you have seen what archive or materials from other films/programmes have they used? who would they need to get the clearance from to use this footage? have they used popular music, who would they have to get the clearance from? What is a clearance/copyright/, and who do you pay for/get one?)

Materials/contributors (from a documentary of your choice, find out who the contributors were, who have they interviewed? were their any specialist advisors they needed to make the documentary?)




Thursday, 7 November 2013

Unit 3 - research notes

Different types of research

- Qualitative (opinions from people. For example - a film review,discussion,reaction to television programme)

- Quantitative  (numbers and data. For example - audience viewing figures,DVD sales,box office sales,audience breakdowns by group, how many men/women)

Lets compare...

Advantages of qualitative
- Results can guide a project to success (feedback)
- Can inform future research
- Is a rich source of information (detailed information)

Disadvantages of qualitative
- Can be tricky to get exact results (may differ)
- Findings are a result of lots of variables (who,where,when)
- Has the impression of being less valid.

Advantages of quantitative
- Easy to analyse (clear results from graphs,charts etc)
- Facts can be used in your favour (percentages,statistics)

Disadvantages of quantitative
- Results are without detail (usually binary,yes or no)
- Doesn't inform you for future research

 Research methods -
Primary research - research undertaken by yourself or your group (first hand) (interview,survey,questionnaire,focus groups,participating in internet forums)

Secondary research - previous research undertaken by others that you can use to inform your own research (internet,books,magazines,archive footage,online articles)

Data gathering agencies - certain agencies are set up to gather and publicise information (BARB,TV ratings)

Purposes of research
- Content (the story, what its going to be about, what sources of information you may need? interviewees? Qualitative data will be best for this)
- Equipment
- Crew
- Cast

Audience research which includes -
Audience profiles - audiences can be broken up into the different groups (can market and advertise to specific audience)

Age/Location/gender/sexuality/race/ethnicity/mainstream/alternative/niche

Market research which includes..
- competition (whats already out there, successful documentaries already out, documentaries with similar content)
- competitor analysis (why were competitor documentaries successful? content,style,filmmaker/presenter)
- advertising placement (how should the documentary be marketed? videos,trailers,billboards etc)

Using examples -
- why is it a good example (it may not be the first one you find)
- is it easy to analyse?
- why did you choose that example over others?
- how does the example change/confirm your understanding?

Structure -
Opening - research plan (what your going to do)
production - quality,quantitive, primary,secondary
audience
market
conclude