Unit 30 assignment 2&3

Key things in advert

We have to create a campaign highlighting the potential and benefits of 4G. Our campaign must highlight these points towards an audience in a positive light. We need to show the way  4G has had an effect and changed society and the way people use technology. Our advertisement must show the amazing potential in ways which can attract different audiences. For example, we should create a campaign which could interest people which different interests and hobbies. Showing 4G is suitable and beneficial to everyone. 

Plan (sets/locations)

Linking to our plan, we need to find a suitable location to execute our advertisement. We need to find a suitable football field/astroturf where we can recreate a rugby scene. Although we do not need a huge amount of space as our clip is basic but gets to the point. Its effective. An ideal place would look like. The timescale should be around a week. We may only need 2/3 days for filming depending on how 

Recorded meeting with dan

https://drive.google.com/file/d/0B-ram4ockf1cQ3Q3VzJxem0yNTA/edit?usp=sharing


Brand Research

EE are the owners of the biggest&fastest 3G and 4G networks in the UK. They have 4g in 160 towns across the UK. Covering 70% of the population. The EE website claims they are 'The biggest and fastest overall network''  4G offers seriously fast mobile internet.  Meaning music,films,large files and online gaming is possible with 4G.  The average 4G speed is 12-15mbps. All customers of EE also receive 2 for 1 cinema tickets every wednesday. An independent network bench marker, RootMetrics have said EE offers the top rated overall network performance. In tests against other major mobile brands, EE have won. By the end of 2014 EE will cover 99.2% of the UK with its 3G&4G.

Shooting Schedule

https://docs.google.com/document/d/1ZjKjMD2XWmKpyZDv8FALYR9qBilL_TCnNTWA43MiwaI/edit?usp=sharing

Risk assessment

https://drive.google.com/file/d/0BwPpVkswlztlcGNNVmlMSUVjLUU/edit?usp=sharing

Storyboard 1 (our first idea)

https://drive.google.com/file/d/0B8NS3PfH7wmAOXBsMEZ1b0l6M3M/edit?usp=sharing

Storyboard 2 (our latest idea)

https://mail.google.com/mail/?ui=2&ik=9f86646cf4&view=att&th=144e4779b6244719&attid=0.1&disp=emb&realattid=ii_144e47779dee882c&zw&atsh=1 

Prop list

Prop List: 

Considering that only two people were being filmed for our advert, we only needed two rugby kits. Having the real kits shows authenticity.

The rugby ball is the main prop that triggers the tackle.

Cast & Crew

Director: Ryan Childs

Production Manager: Joe Fraser

Graphics/Editing: Harry King

Camera Operator: Marc Woods

Cast - Ryan&Joe

Brief presentation

https://drive.google.com/file/d/0B-ram4ockf1cU1ZEZm9jTmpGZFE/edit?usp=sharing

Skills/technology

Cameras: We will need Cameras and a good knowledge on how to film and the use of different shots and angles there is a big problem with the cameras because if we don't book the cameras they might been all booked out and we will be unable to film. this is a big problem as it will set us of our shooting schedule.

getting 4G : We will also need a phone or some device with 4G these is needed as the entire advert this could be a big problem as it is still quite hard to get 4G so this might be a problem if we are trying to show the benefits of using 4G if we can only get access to 3G

editing : we will need someone with a good knowledge of editing so that we can get the perfect timings and editing done to make the shots look as good as possible but we may face a problem if our shots aren't good enough no matter how much editing is done it still might not come out as looking good.

writing : we need someone to write some brief dialogue so when its acted out it looks much more fluent and professional but we may face some problems as it might be quite time consuming to actually think of some suitable dialogue.

Challenges of the brief

Our challenges are simple. We need to show the audience 4G is more efficient and better than 3G. We need to do this in an effective way and make sure we attract the audience and keep them intrigued. We may introduce humour or wit to make this possible. 

Initial Ideas:

The advertisement will focus upon two characters at a party. One who is seen in a bad light because they own 3G, and the other who is running the show due to his super fast 4G.

The advert will open with the 3G user attempting to impress a friend with his connection. However when trying to access a certain feature, the phone wont stop buffering. We can see that his friend is starting to grow tired, until his attention is drawn towards a newcomer at the party. Loads of commotion is surrounding him, as he starts to access the potential of his 4G network. With a few button pushes he is controlling the party. Turning music on, playing films and impressing everyone around him.

The advertisement opens with our main character attempting to enter a party. The bouncer tells him that an online ticket is required to gain access.

Our protagonist then attempts to find this ticket using his 3G network. However, his Internet connection isn't fast enough, and it continuously buffers for a long period of time. Losing his patience, the bouncer repeatedly asks him if he even has a ticket. Our main character panics and tries to push past, claiming that his friends are inside. Being forced back, a fight breaks out between the two men.

Meanwhile, inside our characters friends are actually inside, partying and enjoying themselves. They begin to exclaim how lucky they are that their 4G phones loaded up the ticket.

The ad begins to cut back and forth between both sets of people, the two outside now in an extremely exaggerated brawl, and the group inside having the time of their lives.

In the last shot, our original character is just about to take a punch from the bouncer, when a freeze frame occurs. The tag line then pops up on the screen: Don't be left out, choose 4G. Faster. Stronger. Reliable.

(We filmed most of this advertisement, apart from the scenes inside the party. This proved to be very difficult to shoot, as we could not get a large amount of people in one room to act out the scene. Therefore we decided to change our idea.)

Our last idea was one that Steph suggested. She referenced another group who were comparing 4G to 3G through films and there quality when watching on different networks. What we took from this was the idea of comparing the streaming quality of sports on different networks. However we were going to do it in a different way to the other group. Joe had showed us this advertisement for Carlsberg, which greatly influenced our project: https://www.youtube.com/watch?v=sG96exYFj7w

What we liked about the ad is that it was simple, and effective. It wasn't over saturated, throwing to much information at its audience.

Our ad opens with a clip of the rugby world cup (2012). A player powerfully and singlehandedly makes his way to the touchdown area. And at the bottom of this footage it reads: If 4G did sports. Once that clip finishes it cuts to Ryan, standing center frame in a rugby kit and on a rugby field. This scene reads: If 3G did sports. A ball is thrown to Ryan from of set, and he catches it in a panic. Looking around terrified, Ryan's eyes light up with fear as Joe runs in from of set and completely takes him out, launching Ryan of screen.

The tag line appears saying: 4G, Better. Stronger. Faster.... More Reliable.

We thought that this would cut straight to the point, instead of farting about around the matter like our first video did. It also adds humor to the mix.