Unit 26 assignment 3 notes

Audiences are much more powerful than the directors.
Directors can get tunnel vision, they may think their finished film is outstanding.
Knowing a films marketing was successful, you must look at the box office figures.

Pick a film with a fan following
Get as much information on fan made videos,merchandise,interviews with stars,official websites,reviews,fan made websites,sales figures,posters,billboards,trailers,competitions,tie in's with other products (soundtracks with artists,cars etc)

Types of films
- lord of the rings
- star wars
- the hunger games
- twilight
- star treck
- batman
- iron man
- spiderman


Psychographics are the labels we give to members of an audience, a target audience for a film can have more than one of the psychographics headings. My job is to prove how the marketing attracts these headings.
Psychographics are a way of labelling people. We can tell who the target audience of a film is by referring to the age rating.
The genre of the film helps us distinguish the target audience.
Judging by the narrative, you can hazard a guess at the target audience gender. For example, a film relating to cars would be aimed at the male gender, whereas twilight or romantic films may be aimed at women.
Can we label people as a psychographic?
- mainstreamer (likes security, recognisable brands. Afraid of change)
- aspirers (seek status, materialistic, typical younger people)
- succeeders (seek control, strong opinions and ideas, stability)
- explorers (seek discovery,explores new ideas,values difference and adventure. Typically younger, enjoy something with a twist, unique)
- reformers (seeks enlightenment. likes to be challenged, can form own opinion, very aware of social issues)
must be able to say a certain video is aimed at a certain audience and give reasons,proof, explain why it appeals to certain audience. Talk about marketing materials.

For each example of marketing
- what about it targets the audience (age/gender/genre/psychographics)
- Sound,content,stars,text,reviews,m-e-s, cin




I have chosen star wars for my film with a fan following, as there are thousands of fan made videos, trailers, tributes and even full length remakes of the film and fan's own creations.