Purpose - Since the birth of music videos, there has been a major change. Especially the introduction of narrative into music videos, included in the video we are analysing called mr rager by kid cudi. Within the first two minutes of the video you can see the purpose is narrative based. A story is being told by the artist and director.
As Kid Cudi has said in various tweets,interviews and blogs. The video to mr rager has a deeper meaning than what some viewers may think, and there is a message behind it. The purpose of the video is simply to get his message across. As shown in the video, kid cudi is fighting a large amount of people in a dark eerie building. Most people would think nothing of this, but there is a creative/imaginative purpose behind it all. The building is a representation of his conscience, he is in a dream like state. As you can see in the video, the main character (kid cudi) is wearing a brown coloured jacket, where as every other character seen is wearing a black jacket. This character is fighting everyone by himself. The biker looking characters in black jackets represent Kid Cudi's problems/demons/dilemmas in everyday life, explaining why he is fighting against them. He does this in order to get through life as a good person with morals and to not become one of them. As shown, this isnt easy for the character, as he falls numerous times and becomes slow/tired. Towards the end of the video, a girl appears and throws dust/sand at kid cudi while he is down, stopping the character from being able to see. This is a simple metaphor of past relations with women, that have blinded his view of things. For example, solutions to defeat and overcome his problems. Leading to him being stunned and confused, then as the video comes towards an end, and most of the characters are dead/defeated. Another character dressed in black slowly comes towards him, takes down his hood and stabs kid cudi. As then shown, this character is Mr rager, which is also kid cudi, but his darker side. The video then ends as kid cudi wakes up from the dream like state, where he is sat talking to a therapist. Looking shocked and confused. The video concludes highlighting kid cudi has realized his real enemy is himself, and he must change himself in order to overcome his problems.
As Kid Cudi has said in various tweets,interviews and blogs. The video to mr rager has a deeper meaning than what some viewers may think, and there is a message behind it. The purpose of the video is simply to get his message across. As shown in the video, kid cudi is fighting a large amount of people in a dark eerie building. Most people would think nothing of this, but there is a creative/imaginative purpose behind it all. The building is a representation of his conscience, he is in a dream like state. As you can see in the video, the main character (kid cudi) is wearing a brown coloured jacket, where as every other character seen is wearing a black jacket. This character is fighting everyone by himself. The biker looking characters in black jackets represent Kid Cudi's problems/demons/dilemmas in everyday life, explaining why he is fighting against them. He does this in order to get through life as a good person with morals and to not become one of them. As shown, this isnt easy for the character, as he falls numerous times and becomes slow/tired. Towards the end of the video, a girl appears and throws dust/sand at kid cudi while he is down, stopping the character from being able to see. This is a simple metaphor of past relations with women, that have blinded his view of things. For example, solutions to defeat and overcome his problems. Leading to him being stunned and confused, then as the video comes towards an end, and most of the characters are dead/defeated. Another character dressed in black slowly comes towards him, takes down his hood and stabs kid cudi. As then shown, this character is Mr rager, which is also kid cudi, but his darker side. The video then ends as kid cudi wakes up from the dream like state, where he is sat talking to a therapist. Looking shocked and confused. The video concludes highlighting kid cudi has realized his real enemy is himself, and he must change himself in order to overcome his problems.
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