Monday, 13 January 2014

Unit 29 assignment 2 MUSIC VIDEO PRE PROD

Music videos

Pan's people - dancers on programmes such as top of the pops

first music video
Queen - Bohemian rhapsody
purpose was to promote the artist, create a buzz,increase record sales, increase popularity by making it easier to see/hear

HOMEWORK
pick music video, paragraph its purpose

Styles - the style is the form of the video (abit like the genre)

In concert/as live -

To promote festivals
to highlight their popularity
Live footage of concert
Audience/fans reaction/singing along
Timelapse
Archive Footage
Behind scenes

Animation -

Animated characters
narrative
stop motion (usually interacts with real life)
2d animated characters

Narrative
Lyric interpretation
fictional characters
cinematic shots
consolidates the songs meaning

synergy - two things that come together to make one good thing, they go good together.

Techniques

chromakeying - greenscreen

Surrealist
- unreal,bizarre,dream like
- unconventional shots
- challenging
- not always easy to understand

taking inspiration

pastiche - borrowing techniques or styles from a previous work, general borrowing of style

homage - respectful reference of a previous work

parody - a humorous imitation of a previous work


Techniques for Kid Cudi Day N Nite

- Camera tracking
- close up's
- mid shot's
- lip syncing
- chroma keying



MUSIC VIDEO PRE PRODUCTION

Music video link - https://www.youtube.com/watch?v=6r2vLAubSB8&feature=youtu.be


Music Video - 
Narrative: This narrative of this video will be of two friends. When they were young they were best friends but slowly grew apart when society made them conform to different people. One was incredibly academic but very unsociable, whilst the other was very sporty but struggled in class. As this affected them throughout school they then became enemies. The academic friend made the other look stupid in class and the sporty friend made the sure nobody spoke the him inside or outside of school. Eventually, they both break down. Resulting in them having a fight, obviously the sporty one wins but the the other will put up a good fight! at the end of the fight they both realise how silly their feud has been and the friend standing over the other holds out a hand and helps his friend up.
Then both of them return to being friends even though society tells them not to. We'll see the academic friend tutoring the other and the sociable friend, in return, getting people to like him and be able to approach him.

Visually I don't want this music video to match any conventions to a normal rock video because of the meaning of the song. The song is about breaking out from society and so the video should do that too.

The Music video will be set in a college and will focus on different conflicts throughout the week that the two enemies have (we won't know that they were once friends yet!). I will close ups on each character as they are rejected or mad to look stupid and use a front facing tracking shot of them walking down corridor with OTS shots when they see each other.  The fight scene will be filmed in slow-motion with close ups of the kicks, punches,  tackles etc. I don't want the fight to take place in a playground or in an alley way as this would be a conventional place for a fight. Instead I would like to use perhaps a tire or scrap yard with dust on the floors that will be swept up in the fight. Also this will give the impression that our two enemies are there specifically to fight, not just a spur of the moment playground fight with a couple of head locks and some 'Mum' jokes.

Overall the video will have an essence of maturity to it, this isn't a normal broken friendship narrative. These friends have been made in to enemies by society telling what they should do and who they should be. This effects adults too and it's results can last a life time. I believe that the band '30 Seconds To Mars' picked their audience as young people for a reason and that this song was meant to help them when they need it the most. I want to keep that theme going with my video and not for it to loose any of it's meaning.











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